22.12.2023 - Aluminium Association

The inaugural meeting of the PR and Communications Committee of the Aluminium Association members was held on December, 21. The Association initiated and organised an event that was attended by leaders and experts in PR, marketing and business development from a number of companies. Over 20 Association member companies attended the meeting.

The agenda included a presentation of the PR opportunities offered by the Aluminium Association, a 2024 action plan, a calendar of events from ITE, the largest expo operator, an analysis of digital tools, and speeches from the industry media representatives.

Representatives from the Demis Group marketing agency, RusCable and PROMetall media portals, and the Metal Supply and Sales magazine shared their advice and experiences. A presentation by SCAN Interfax helped us understand the current media image of the aluminium industry companies.

At the end of the meeting, it was decided to establish a PR and Communications Committee. It will develop a strategic agenda, promote the aluminium products of the Association’s members in domestic and global markets, coordinate joint promotional campaigns for aluminium products, participate in industry events, implement joint projects to promote aluminium as a high-tech, energy-efficient and environmentally friendly material, and coordinate PR support for news coverage of the Aluminium Association’s member companies.