Moscow, November 2, 2017 - UC RUSAL (trade code at HKEx - 486, at Euronext - RUSAL/RUAL, at Moscow Exchange - RUAL), one of the world's largest aluminium producers, announces that it launches its low-carbon aluminium brand, ALLOW. Aluminium products under ALLOW brand have a substantially lower carbon footprint, specific greenhouse gas emissions from the metal production, than in average for the industry.
ALLOW brand was officially presented at a ceremony during the London Metal Exchange (LME) Week in London.
The whole metal produced by RUSAL under ALLOW brand is certified and has passed an independent control of the declared carbon footprint level. A key competitive advantage of RUSAL is its access to clean renewable hydraulic power to ensure the aluminium production with a low level of greenhouse gas emissions. The carbon footprint of ALLOW products is less than 4 tonnes in CO2 equivalent per tonne of produced aluminium, while this indicator is in average 12 tonnes in CO2 equivalent per tonne of produced aluminium worldwide (including direct and indirect power-related emissions from aluminium smelters).
RUSAL continuously invests considerable funds in upgrading its facilities and developing new technologies to reduce the environmental impact of its production activities. In 2016, total expenses of the company on environmental measures amounted to USD 119.9 mln.
The new brand ALLOW reflects the strategy of RUSAL aimed at strengthening the sustainable development principles in production and the company's commitment to become the leader among aluminium producers with the lowest carbon footprint level. RUSAL reduced greenhouse gas emissions from production of one tonne of aluminium by over 57% versus 1990 and still seeks to achieve even more ambitious goals.
'The entry of ALLOW brand into the market is an important point for RUSAL in terms of further development of our sale strategy and customer relationship. Customers are now paying increasing attention to environmental sustainability of the products they purchase, including the carbon footprint level related to their production. ALLOW brand warrants to both customers and producers that the aluminium used to produce their products is created with one of the lowest carbon footprint levels in the industry,' said Vladislav Soloviov, CEO of RUSAL.
More details about ALLOW brand are available at allow.rusal.com.